Individualised Marketing – short: IndiMark® - is an innovative marketing approach targeted ar increasing the use of environmentally friendly modes (EFM) in the area in a fast and cost efficient way.

Besides public transport IndiMark® is also used successfully for environmentally friendly modes as a whole (walking, cycling and public transport).

First pilot-projects to expand the use of the IndiMark® -approach to the fields of water, energy and waste are realised.